The Van Gogh 360 event, held in Bangalore in 2023, was a spectacular immersive experience that celebrated the works of the legendary artist Vincent Van Gogh. The primary goal was to create posters that would capture the essence of Van Gogh’s art and the immersive nature of the event. The posters needed to be visually captivating, informative, and aligned with the event's artistic theme.
Our design team began with thorough research into Van Gogh’s life and artistic style. We focused on his most iconic works, such as "Starry Night," "Sunflowers," and "The Bedroom," to ensure that the posters would resonate with a wide audience. We used a color palette inspired by Van Gogh’s most famous works, incorporating vibrant blues, yellows, and greens.
A blend of elegant serif fonts and bold, modern sans-serif fonts was used to balance the classic and contemporary elements of the exhibition. The event title “Van Gogh 360” was given prominence with a distinct, easily readable typeface.
The layout was designed to guide the viewer’s eye from the central imagery to the essential event details, such as dates, venue, and ticket information. Balanced compositions with ample white space were used to prevent the posters from feeling cluttered.